It’s safe to say that companies have never had a year like 2020 – even the few that existed during the Spanish flu of 1918 now faced different challenges.
While many companies did not survive the COVID-19 pandemic and certainly more will not survive until 2021, Fast Company found several hundred to rise to the challenge and win. Your list of 50 most innovative companies was released earlier this month along with more than 40 lists listing businesses by category or location. Here we introduce most – yes, we may have overlooked more than one – of the natural product companies that Fast Company has recognized.
No. 37 total / No. 1 in beauty
To address the beauty industry’s packaging problem
Credo Beauty, known for its strict standards for clean ingredients, is now tackling the industry’s plastic problem. In June 2020, the company announced its sustainable packaging policy with a deadline to eliminate all single-use plastics by June 2021. The standards go beyond packaging, however: “This includes the elimination of sheet masks (which Vogue has dubbed ‘the new plastic straw’), disposable towels, pads and all sampling,” according to the Credo website.
No. 2 in beauty
To remove dangerous chemicals, inaccessible prices and outdated business models from the hair dye industry
Madison Reed offers hair color that is ammonia, parabens, resorcinol, PPD, phthalates and gluten free. It’s also certified as cruelty free by Leaping Bunny.
No. 1 in branding
To give its vegetable protein its own meaty identity
As plant-based and other alternative meats become increasingly available in grocery stores, Impossible Foods has taken a step to stand out from the crowd: colorful, oddly shaped, recyclable packaging.
Continue reading: Impossible Foods accelerates with The Kroger Co.
No. 4 in branding
To make sure we read the tag
Patagonia has always been a company with politics on its sleeve and has made sure that its customers know its point of view in the 2020 elections. The back of the labels on his Road to Regenerative shorts carried a viral message – to vote out those who don’t care about climate change, but in just three words – and the product was sold out.
“The company continues to be a case study of merging advocacy with corporate branding while delighting an audience.” Fast Company listed.
No. 9 in branding
For standing on his soap box to campaign for psilocybin legalization
The family-run natural soap company donated more than $ 3 million to make psychedelic-assisted therapy legal and even mainstream.
Corporate social responsibility
No. 2 in CSR
For the commitment to completely eliminate plastic from its products
Every time Grove Collaborative, a certified B Corporation, sells a product that uses plastic, it collects and recycles the same amount of ocean-bound plastic, according to its website. However, organic food retailers want to be completely plastic-free by 2025. Consumers can already purchase a plastic-free house cleaning line made of glass and aluminum.
No. 10 in CSR
For making comfortable shoes from rice hulls, algae, cork and molasses
The products in Twisted X’s ecoTWX collection are made from recycled plastic water bottles, bamboo charcoal, merino wool, leather tanned with vegetables, seaweed and rice husks, according to its website. The company’s goal is to manufacture 80% of all shoes from this eco-friendly material by the end of this year.
No. 32 total / No. 1 in food
To spice up the alternative meat industry with a protein-rich pea variety
Without Puris there would be no Beyond Meat. But Puris doesn’t just grow peas in the garden like your grandmother. The Minneapolis, Minnesota-based company has developed a high-protein pea that can be grown in six climates – a development that “cemented its status as the largest producer of pea protein in North America this year,” Fast Company wrote.
No. 2 in food
For making a fake ice cream that hits the mark
Perfect Day ferments mushrooms into casein and whey, which are identical to the proteins in milk. His first commercial product, ice cream, was developed with Brave Robot and released last year. Despite being animal-free dairy products, it is “molecularly identical to dairy products from cows, but with fewer water, land and total greenhouse gas emissions,” according to the Brave Robot website.
Continue reading: Perfect Day introduces the first cruelty-free milk protein line
No. 3 in food
For promoting organic foods and the value associated with these products
The online health food store Thrive Market became a Certified B Corporation in 2020, making it the largest U.S. grocer to earn this qualification. Thrive’s coveted in-house organic brands are growing in popularity, accounting for 28% of total Thrive sales, Fast Company reported. During the pandemic, membership grew to more than 1 million in March, said Chief Marketing Officer Jeremiah McElwee New hope network recently.
No. 5 in food
To feed people at the most important times
During the pandemic, Revolution Foods – a certified B Corporation – served an average of 2 million weekly meals and snacks at charter schools, food banks, senior and community feeding centers, and homeless shelters in underserved communities in 23 states, Fast Company reported.
No. 6 in food
For coating fruit and vegetables in the long term
Known for making plant-based coatings that extend the shelf life of products, Apeel recently developed a product specifically for apples and helped bring plastic-free cucumbers to market in more than 100 Walmart locations – and picks up 60,000 each year Pounds of plastic from the supply chain, Fast companies reported.
No. 7 in food
For the creation of a new food chain based on regenerative practices
Patagonia Provisions, Patagonia’s regenerative agriculture division, worked with the Rodale Institute and Dr. Bronner’s worked to create the Regenerative Organic Alliance (ROA), which manages the Regenerative Organic Certified certification standard for food, fiber, and personal care products for all applicants, Fast Company reported.
Continue reading: Patagonia Provisions: “In Business To Save Our Home Planet”
# 9 in groceries
For sweetening baked goods without additional calories
Purecane is the world’s first calorie-free sweetener made from sugar cane. The zero-calorie baking sweetener has a zero-glycemic index sweetener and acts like sugar, Fast Company said. The trick, according to Purecane’s website, was to find a strain of yeast that would combine with sugar cane in some sort of fermentation process. Both the product and the box are made from sustainably grown sugar cane in Brazil.
# 10 in groceries
To accumulate flavor but keep things pure
True Made Foods’ ketchup isn’t President Ronald Reagan’s ketchup: the company actually uses vegetables like tomatoes, spinach, carrots, and butternut squash in place of high-fructose corn syrup to sweeten its condiments, including ketchup, sriracha barbecue sauce, and recently mustard. . True Made became the official spice supplier to the Boston Red Sox, Fast Company said.
Continue reading: Is ketchup a vegetable? At True Made Foods it is
No. 41 overall /No. 1 in Latin America
To bring plant-based milk and meat to the masses
Chilean food company NotCo makes plant-based substitutes for mayonnaise, milk, ice cream and meat and uses artificial intelligence to optimize taste and texture. In February, Burger King Chile began selling the vegetarian Rebel Whopper, which is made from NotCo’s plant-based burger. In November, the company (which is backed by the Bezos Expedition Fund) launched its NotMilk in US Whole Foods stores, according to Fast Company.
Ben and Jerrys
No. 18 in total / No. 1 in the social field
For groundbreaking entrepreneurial activism
In June 2020, after years of work in support of the Black Lives Matter movement, the company made a clear statement after the death of George Floyd: We have to dismantle white supremacy. Through projects like a program called Justice ReMix’d, the company works with grassroots activists to bring about tangible changes like the closure of an antiquated St. Louis prison that housed people who couldn’t afford one Fast Company reported bail.
# 3 in the social field
For the mainstreaming of reusable packaging
The waste management company TerraCycle has created a platform called Loop to dispose of plastic waste. The company is working with some of the world’s largest brands to develop reusable containers that can be returned, cleaned, and refilled, Fast Company reported.
No. 1 in North America
For the innovation of its product line while maintaining the stakeholder model, even during COVID-19
Chobani held onto his advocates during the pandemic, providing paid time off to employees, a $ 100 per day childcare grant, cash bonuses, and free packed lunches and toilet paper. It also turned its upscale Soho Chobani Cafe into a temporary food bank and set up Chobani Pantry to support local food banks across the country, Fast Company reported.
80 hectares of farms
No. 8 in North America
For the use of automation to operate the first profitable indoor farms
This vertical farming company operates farms that produce 300 times more food than traditional old McDonald-style farms of the same area equivalent. Switching to automation increased 80 acres in yield – 300 times more than traditional farms – while reducing labor costs, making it the first profitable indoor farming company. It also has a 30,000-square-foot facility that grows more than a ton of tomatoes a week without sunlight – another first, according to Fast Company