Burger King’s Impossible Nuggets
Burger King will test Impossible Foods’ meatless nuggets in multiple markets, making it the first fast food chain to offer the company’s new chicken alternative.
Starting Monday, customers in Des Moines, Iowa, Boston and Miami will be able to try the herbal Impossible Nuggets.
Restaurant Brands International first worked with Impossible Foods two years ago as the first fast food chain to sell its meatless burgers. After an initial increase in sales of the trendy item, the chain reduced its price, bringing it closer to a Whopper beef. Burger King rival McDonald’s has a partnership with Impossible’s main challenger Beyond Meat, although they have yet to launch a nationwide plant-based item together in the United States.
For Burger King, the Impossible Nuggets provide an opportunity similar to the Impossible Whopper to drive traffic to its restaurants. While meat substitutes are now more common on fast food menus, chicken substitutes are a rare find since Impossible and Beyond only recently launched their iterations. Impossible began rolling out its meatless nuggets to restaurants and grocery stores in September, while Beyond’s offerings hit restaurants in July.
The test comes as traditional chicken meat becomes more expensive and harder to find. According to Bank of America Securities, chicken prices have doubled this year. Yum Brands’ KFC stopped advertising its chicken offerings due to a supply shortage last month.
Burger King also announced Wednesday that it will roll out Ghost Pepper Chicken Nuggets nationwide on Monday. Unlike the Impossible Nuggets, these are made with white meat chicken.
Shares of restaurant brands have risen less than 1% this year, giving it a market value of $ 28.5 billion.