Sonic Drive-In introduces a unique change to their mobile app that allows customers to tip their credit or debit card payments, the company announced last week. The chain belonging to Inspire Brands operates as a modern car dealership service, and customers have been asking the company for years to develop an optimized tilting system for their bellboys.
Sonic bellboys perform tasks similar to traditional table service, such as greeting and serving guests and clearing trays. While customers could always leave cash tips, the new function makes tipping more convenient for those who place digital orders or who are generally without cash. The function is currently available at 1,000 of the chain’s 3,500 locations and will be rolled out system-wide by the end of the year.
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Sonic’s Chief Marketing Officer Lori Abou Habib says the addition is “welcome news for our dealerships, but also for our guests who have been looking for this functionality.” In fact, Sonic customers have one Change.org petition Called four years ago to tip bellboys in drive-in cinemas when paying by card. According to Abou Habib, this has been one of Sonic’s top two customer service inquiries for some time.
The fast food chain has its own Restaurant layouts and digital technology last year. Sonic recently teamed up with Amazon to give customers access to their app by speaking to Alexa and ran a successful pilot with the Google RCS Business Messaging Program that resulted in five times as many app downloads. Sonic has also modernized its logo, although the chain faced with some backlash to take away its retro-cool charm.
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