Untapped potential of women’s businesses


Photo used for illustrative purposes only.

Journalist, Gulf Today

Mastercard, the official payments technology partner of Expo 2020 Dubai, has partnered with the region’s largest network for women-owned businesses, Female Fusion, to open up opportunities for women entrepreneurs at the largest gathering cultural in the world.

The collaboration will result in a multitude of knowledge sharing, networking and mentoring events aimed at women-owned businesses that will aim to empower and educate them, develop and grow their businesses and include them in a evolving digital economy. The series of activities, designed to accelerate the impact of women in creating a better world, will take place at the Women’s Pavilion by Expo 2020, in collaboration with Cartier. Virtual workshops will also be organized during the six-month period.

The alliance will invite distinguished guests, including Sarah Beydoun, founder and creative director of a fashion company with social impact in Lebanon; Ioanna Angelidaki, co-founder of Instashop; and Maureen Hall, founder and CEO of a sunglasses brand. The workshops will enable entrepreneurs with valuable skills to go digital and develop digital in their businesses.

According to the first Mastercard MEA SME Confidence Index, 81% of women entrepreneurs in the region have a digital presence for their businesses, compared to 68% of their male counterparts. In terms of the digital footprint of women entrepreneurs in the region, social media (71%) leads the way, followed by a business website (57%).

“Mastercard continues to work to break down gender barriers around the world. Today, the world’s greatest economic opportunity is the untapped potential of female entrepreneurship, which can drive unprecedented levels of growth if unlocked. Through our collaboration with Female Fusion, we want to take the opportunity to discuss topics relevant to women entrepreneurs on a global platform such as Expo 2020 Dubai and engage with this group of passionate women to help them on their journey to digital transformation, ”said Ngozi Megwa, Senior Vice President, MEA Digital Partnerships, Mastercard.

“Whether it’s making full use of social media, streamlining their businesses to run more efficiently online, or even selling online, we believe there is an opportunity for women SMEs to learn how to do it better. to do. Female Fusion is proud to partner with Mastercard to educate and empower our network to maximize its potential and pave the way for sustainable growth, ”said Jennifer Blandos, Managing Partner, Female Fusion.

“The Expo 2020 Women’s Pavilion, in collaboration with Cartier, is designed to celebrate the positive impact of women on the world while understanding the challenges they still face. We welcome Mastercard, as one of our privileged partners, to provide these opportunities to a growing community of women entrepreneurs. When women flourish, all of humanity flourishes, ”said Hind Alowais, Senior Vice President, Attendee Management, Expo 2020 Dubai.

Female Fusion Network is the region’s largest and most engaged community for businesswomen, women entrepreneurs and women looking to start their own businesses. With over 20,000 members, Female Fusion supports its members through online learning, face-to-face events, networking, social media forums and more.

Meanwhile, the Ministry of Science, Technology and Innovation (MOSTI) hosted another interesting week of programs and activities at the Malaysian Pavilion for Expo 2020 Dubai, this time focusing on the ecosystem of startups. MOSTI’s agency, Cradle Fund Sdn Bhd (Cradle) will host week 2 of this international five-year event to be held from October 11 to 15, 2021. The Minister of Science, Technology and Innovation, The Honorable Dato ‘Sri Dr Adham Baba said: “The program for the second week of the Malaysian pavilion of Expo2020 Dubai will be dedicated to startups, in line with MOSTI’s strategy of putting startups in the driver’s seat of the economy. Theme ‘Building the Sustainable Startups of Tomorrow’, it is a showcase of Malaysia’s thriving tech ecosystem from the perspective of policymakers, investors and major local startups. It will also unveil plans for the Malaysia as a start-up investment center given the opportunities and incentives available, the strategic location, the growing local ecosystem as well as world-class communication and transport infrastructure. the.

Cradle will facilitate key players in the Malaysian startup ecosystem comprising 30 organizations and startups, who will be on hand to share the best of Malaysia’s innovation and technological breakthroughs as well as to promote global collaborations and strategic partnerships.

Notable speakers at the Expo include Dr Nagulendran Kangayatkarasu, Deputy Secretary General (STI Planning and Enculturation) of MOSTI; Rafiza Ghazali, CEO of the Cradle group; Cheryl Goh, Founding Marketing Director of GRAB and Professor Dr. Shuji Nakamura, 2014 Nobel Laureate in Physics.

At the same time, Morocco officially unveils its investment and export brand, Morocco Now, on the sidelines of the Kingdom’s participation in Expo 2020 Dubai.

This initiative aims to promote Morocco as a world-class industrial and exporting platform to accelerate foreign investments.

Indeed, under the leadership of His Majesty King Mohammed VI may God assist him, Morocco has equipped itself with first-rate commercial and transport infrastructure and has definitely embarked on the path of industrial emergence. for 20 years, namely:

Tanger Med, n ° 1 for maritime links in Africa and the Mediterranean and n ° 20 in the world.

The fastest growing automotive cluster in the world is a major contributor to the growth of Moroccan industrial exports, increasing by more than $ 16 billion between 2010 and 2019.

In the background, the global economy is facing rapid changes that are forcing economic players to adapt:

Environmental emergency, consumer pressure and new regulations make it essential to adopt low-carbon production; and the COVID crisis has led to a reorganization of global value chains towards less global dependence and more regional integration.

In this context, Morocco Now is the industrial platform of the future to seize the opportunities of a changing world. It is based on a successful experience of economic transformation making Morocco a reliable destination and a high investment and export potential.

NOW Sustainable, reaching 37% of the energy mix with renewable energies in 2020 and targeting 52% by 2030, with an installed capacity of 4GW in 2021 made possible by visionary investments since 2009.

NOW Competitive, offering the “Best Cost” option – based on competitive production and export costs -, relying on privileged access to more than one billion consumers thanks to 54 free trade agreements and being the gateway to Africa’s rapid growth potential.

NOW well proven, showing a successful track record in implementing foreign investments in highly strategic and technical sectors and in carrying out mega infrastructure projects, while also investing in the skills of young Moroccans.

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